The hosting companies promise, do claims give guarantees on their services, server uptime, and a money-back guarantee if a customer is not satisfied. The customer gets aggravated if the company fails to provide the expected value. When companies promise something, they should prepare and fulfill them, and they should talk only about what they can provide, be honest!
The marketing and sales team often give their words to customers while assisting them or capturing or engaging new customers. In a hosting service, a customer cannot be ignored disrespected when he has issues or problems.
The hosting company must have centralized communication; it should have a purpose, timing, targeted audience, situation, environment, and welcome feedback or comments. Every customer is a different perspective, needs or requirements, and expectations. The marketing team must research, prepare, and practice to handle the additional Q&A or audience queries. They always need to keep in touch with customers and prospective consumers and communicate with them. The soft skills help them understand emotions and intentions and thus help them convey the message. In a hosting business, communicators must know the work environment, attitude, emotional state, time zone, geography, distractions, priorities, cultures, and languages.