The hosting companies market their viable services with substantial resources to influence a buying decision. Intelligent buyers trust branded providers. The marketers advertise, trying to multiply, solidify, and legitimize their claims. Some marketing companies try to make their campaign viral, potent, and pervasive, and their claims appear infectious and addictive.
Marketing the hosting services needs discipline, as grabbing attention on social media needs a regular, sustained approach. Attention spans a memory’s very short, and shelf life thus needs continuous refreshing and reposting. It’s not the number of follower counts that matter; every company gains it; what matters is the impact and ability to influence buying behavior significantly. Before posting the content, the marketing team needs to understand the target visitors’ psychology & preferences. Few branded hosting providers have high potency, and thus, they get customers without much marketing. Even the customers become loyal to all the online services, as they get associated with that provider.
The hosting provider’s research is to know and identify their customers and plan to attract the niche services they may be interested in. They keep pushing quality, unique content that has meaning to a specific niche. Social media like Twitter validate with a little blue checkmark.